Senior UX Consultant · Product & Strategy

Designing systems that scale teams and ship faster.

I'm Haider Ali, a UX leader at Aramco focused on UX governance, design systems, and AI-powered products. I mentor designers, streamline delivery, and partner with engineering to land real outcomes.

UX Governance Design Systems AI in UX

Work Focus

UX Governance

Establishing policies, design quality gates, and contribution models across divisions to keep UX consistent and efficient. Learn more about UX governance →

Design System

From SharePoint v1 to a robust, token-based system with usage guidelines, code examples, and governance workflow. See design system FAQ →

AI-Powered Products

Enterprise search, summarization, and workflow assistants that reduce toil and accelerate decision-making. Learn about AI integration →

Selected Projects

Workflow Application

Digitized approvals with delegation assistant, AI summary, and custom tiles. Led UX delivery and vendor alignment.

Impact: ↓ cycle time, ↑ adoption · 2023–2025

MC Dynamic (Board/Committee)

Consulted on a board & committee management platform—agenda, actions, and secure distribution.

Role: UX consultation · 2024–2025

MyHome Intranet

Corporate intranet governance and tiles (e.g., eGRC Cybersecurity Center, AIDA AI assistant tile).

Role: Lead designer · 2022–2025

OpsInsight

Operations monitoring & predictive analytics with UX for real-time decisioning.

Role: Product design · 2024–2025

Case Study

UX Analysis Content Strategy

UXIQ.org Content Discoverability Analysis

Comprehensive UX analysis of UXIQ.org identifying 25+ content discoverability issues and providing strategic recommendations for improving user experience and content navigation.

25+

Issues Found

40%

Expected Improvement

15+

Recommendations

📊 Read Full Case Study

AI Experiments

Exploring the intersection of AI and UX through practical experiments and prototypes.

Design System AI Assistant

Experimenting with AI to generate design tokens, component documentation, and usage guidelines. Automating repetitive design system tasks.

Status: In Development · 2024

UX Research AI Analyzer

Building tools to analyze user feedback, interview transcripts, and usability test results. Extracting actionable insights from qualitative data.

Status: Prototype · 2024

Workflow Automation

Creating AI-powered workflows for design handoffs, stakeholder communication, and project documentation. Reducing manual overhead in design processes.

Status: Planning · 2024

How I Can Help

Strategic consulting to scale your design operations and accelerate product delivery.

Design System Strategy & Implementation

Build a design system that actually gets adopted. From audit and strategy to tokens, components, documentation, and team training. Includes governance model and rollout playbook.

Duration: 4-8 weeks · Teams: 5-50+

UX Governance & Quality Framework

Establish clear decision rights, quality gates, and contribution workflows. Align design, product, and engineering teams with measurable processes and review cadences.

Duration: 2-4 weeks · Impact: Immediate

AI-Powered UX & Product Workflows

Integrate AI assistants for research, design, and operations. Enterprise-grade search, summarization, and workflow automation that reduces toil and accelerates decision-making.

Duration: 3-6 weeks · ROI: Measurable

Writing

UXIQ.org — UX Publication

UX governance, design systems, and enterprise design insights. Where practitioners share real-world strategies and lessons learned.

Visit uxiq.org →

Newsletter — Black & White

Personal thoughts on business, leadership, and life. Raw perspectives without the corporate filter.

Subscribe on LinkedIn →

Reading Recommendations

Curated books, articles, and resources that have shaped my thinking on UX, design systems, and product strategy.

View all recommendations →

Reading Recommendations

Books, articles, and resources that have shaped my thinking on UX, design systems, and product strategy.

Design Systems

by Alla Kholmatova. Essential reading for anyone building or scaling design systems. Covers patterns, governance, and team collaboration.

Book · Design Systems

UX Strategy

by Jaime Levy. How to create innovative digital products that people want. Focuses on user research, business strategy, and validation.

Book · Product Strategy

More Recommendations

Explore my complete collection of books, articles, and resources on UX, design systems, and product strategy.

View all recommendations →

Breaking Into Tech

A comprehensive roadmap for aspiring professionals to break into the technology industry. From building your digital presence to securing your first role in tech.